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LA Harbor News

Doctor on Balloon Sinuplasty: 'There's no needles involved'

Mar 12, 2025

Dr. Matt Hershcovitch, an ear, nose, and throat (ENT) specialist at SoCal Breathe Free Sinus & Allergy Centers, said that his sedation protocol for balloon sinuplasty prioritizes patient comfort through topical numbing and the administration of Valium.

LAX Leader

SoCal doctor: 'It finally rained here in Los Angeles' but 'be very cautious about gas and vapor exposure'

Feb 4, 2025

Dr. Matt Hershcovitch of SoCal Breathe Free said that it has rained in Los Angeles, but wildfire smoke, especially from burning lithium-ion batteries and EVs, is "highly toxic" and poses serious health risks. He made his statement in a January 28 post on Instagram.

LA Harbor News

SoCal doctor: ‘If you have diseased sinuses the air you're breathing in is not being filtered appropriately’

Dec 18, 2024

Mouth breathing, the habit of breathing through your mouth rather than your nose, is an unpleasant side effect of sinus problems and can cause several health issues. According to Dr. Matt Hershcovitch of SoCal Breathe Free, breathing properly is very important.

NW Riverside News

SoCal doctor: ‘Sinus problems are also a big trigger of migraines’

Nov 30, 2024

Headaches are one of the most common side effects of sinus and allergy problems. According to Dr. Matt Hershcovitch of SoCal Breathe Free, it is important to treat the symptoms of sinusitis when dealing with sinus headaches.

West LA Times

Local Burbank ENT clinic reminds patients to review deductibles before programs reset

Nov 25, 2024

SoCal Breathe Free is recommending patients to make an appointment for assessments or treatments before the end of year to take advantage of cost savings before deductibles reset in the new year.

SE LA Times

SoCal doctor: ‘Allergies are your body sensitivity to something’

Nov 18, 2024

The holiday season can be an especially difficult time for allergy sufferers, as travel, stress, and even Christmas decorations can lead to worse allergic reactions. According to Dr. Matt Hershcovitch of SoCal Breathe Free, many things can trigger allergy issues.

Pomono Valley News

SoCal doctor: ‘Decrease in sex drive and libido is linked to chronic sinusitis’

Nov 1, 2024

One relatively surprising possible symptom of chronic sinusitis is an increased risk of erectile dysfunction. According to Dr. Matt Hershcovitch of SoCal Breathe Free, sinusitis can certainly affect someone’s sex life.

NW LA Times

SoCal doctor: ‘There's a very significant correlation between sinusitis and depression’

Oct 16, 2024

As the seasons change and seasonal depression becomes more prevalent, it's important to recognize that one potential side effect of sinusitis is depression. According to Dr. Matt Hershcovitch of SoCal Breathe Free, many sinus patients experience depression.

LAX Leader

SoCal Breathe Free warns of potential impact from barometric changes

Oct 8, 2024

SoCal Breathe Free's Burbank location is warning about the impacts that barometric pressure changes can have on patients, especially those who already have sinus conditions or frequent headaches.

LA Harbor News

SoCal doctor: ‘Eustachian tube dysfunction and chronic sinusitis often coexist with one another’

Sep 30, 2024

Eustachian tube dysfunction is a condition that affects the inner ear, causing hearing issues, ear pressure, and other related symptoms. According to Dr. Matt Hershcovitch of SoCal Breathe Free, eustachian tube dysfunction and sinusitis often go hand-in-hand.

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